Tune in to The Third Layer for Unscripted Conversations

Uncover the power of culture in building business through meaningful conversations with family business leaders. Hosted by Marshall Lockton, who has lived the family business experience, this podcast asks the thoughtful, next-level questions others often don’t.

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Episodes

Episode 16

Live, Love, and Serve Together: Anne McGregor shares the Herschend Family story and how they create stability and connection.

From a cave in the Ozarks to Silver Dollar City, Dollywood, and other entertainment destinations, the Herschend family story is one of...

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Episode 15

Stakeholder Optimization: Ganesh Iyer’s journey from Fortune 100 to Etnyre to optimize returns for all stakeholders.

From a neighborhood in India to the CEO seat at Etnyre International, Ganesh Iyer’s journey is rooted in purpose, adaptability, and a...

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Episode 14

From Social Work to the Boardroom: How William Etnyre leads as Board Chair with his lifelong values, enabling remarkable growth.

William Etnyre’s path from social work to board chair wasn’t traditional, but it was purposeful. In this episode of The Third Layer, he...

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About The Third Layer

The Third Layer explores the power of culture in family businesses through authentic, impactful conversations. Host Marshall Lockton dives deep with purpose-driven leaders to uncover stories of belief, behavior, and belonging while learning how culture can shape success and create lasting legacies.

Episodes

Live, Love, and Serve Together: Anne McGregor shares the Herschend Family story and how they create stability and connection.

Stakeholder Optimization: Ganesh Iyer’s journey from Fortune 100 to Etnyre to optimize returns for all stakeholders.

From Social Work to the Boardroom: How William Etnyre leads as Board Chair with his lifelong values, enabling remarkable growth.

About The Third Layer

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